Performance Marketing

Duration: 2–4 Months
Eligibility: 10th / 12th Pass / Graduates

Performance Marketing is a job-oriented course designed to help students master paid advertising, lead generation, campaign optimization, conversion tracking, and ROI-driven marketing strategies. The course emphasizes hands-on learning through live ad campaigns, real client projects, and industry-standard tools to prepare learners for high-demand careers in performance marketing.

Course Highlights
Performance Marketing Fundamentals
Marketing Funnel & Customer Journey
Google Ads (Search, Display, Shopping & Video)
Meta Ads (Facebook & Instagram)
Lead Generation Campaigns
Conversion Tracking (GA4, GTM & Pixel)
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Remarketing & Retargeting Campaigns
Landing Page Optimization
Campaign Budgeting & ROI Optimization
A/B Testing & Ad Optimization
Performance Reporting & Dashboard Creation
AI Tools for Performance Marketing
Live Campaigns & Client Projects

✅ 100% Practical Training
✅ Industry-Oriented Curriculum
✅ Live Ad Campaign Management
✅ Real Client Projects
✅ Certificate on Completion
✅ Internship & Placement Assistance

Career Opportunities
Performance Marketing Executive
PPC Executive
Google Ads Specialist
Meta Ads Specialist
Paid Media Executive
Campaign Manager
Lead Generation Specialist
Digital Advertising Executive
Growth Marketing Executive
Performance Marketing Manager
Freelance Performance Marketer
Media Buying Specialist

Ideal for: Students, digital marketers, freelancers, entrepreneurs, business owners, job seekers, and professionals who want to build expertise in paid advertising, generate high-quality leads, and maximize business growth through performance marketing.